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Privacy Policy

This Privacy Policy sets out the obligation regarding protection and the rights of users in respect of their personal data under the new EU General Data Protection Regulation (GDPR).  This applies to the information we hold in our database and extends to the information we collect from visitors to this website, and those who log in to this website.

The EU General Data Protection Regulation defines personal data as any information pertaining to a ‘natural person’ – an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

This privacy notice sets out Keep Britain Smiling’s – a campaign of the British Orthodontic Society (BOS) obligations regarding the collection, processing, transfer, storage and disposal of personal data. The procedures set out must be followed at all times by the campaign, the Society, its employees and other parties working with the Society or on behalf of the Society. Keep Britain Smiling and the British Orthodontic Society is committed to complying with the law and places high importance on the correct and lawful handling of personal data.

Who We Are

Keep Britain Smiling is a campaign of the British Orthodontic Society (Registered Charity No. 1073464) whose registered address is 12 Bridewell Place, London EC4V 6AP. British Orthodontic Society is a Company Limited by Guarantee Registered in England and Wales, Company No. 03695486.

Your Privacy Rights

As a user, you have the right to object to how we process your personal data.  You can request to see what personal data we hold about you on our database, ask us to correct inaccuracies, delete, or restrict personal data. You can contact us in writing via email or letter and ask to have your data deleted from our database. We then have a timescale of one month to respond to your request, we envisage to handle requests in a timely manner.

How we use your information

Keep Britain Smiling is a health campaign and if you voluntarily provide us your details, we will keep in touch about the campaign is going and how you can help us. This information may include one or more of the followings; salutation, first name, last name, sex, gender, date of birth, qualifications, nationality, address, country, e-mail address, mobile phone number).

How we store your information

Those who provide their personal data via sign up will be processed and stored on an electronic database. Your data will not be passed on to a third party outside Keep Britain Smiling or the British Orthodontic Society. 

Disposal of Data

You have a right to erasure,  also known as ‘the right to be forgotten’ : this is where you can request to have all data deleted from the database.


When someone visits this website, we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting this website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.